THE BRAND HISTORY OF SWISS MILITARY HANOWA Hanowa has been pushing the rugged aesthetic since 1963, when it was founded in Bienne, Switzerland, by Hans Noll. In 1990, the brand made this look its signature style with the founding of Swiss Military Hanowa, with an emphasis on robust sports watches at accessible prices. Since then, the brand, which emanated from Hanowa, has combined Swiss-Made quality with sporty design. The addition of ‘Swiss Military’ highlights the values of the Swiss armed forces: robustness, endurance and high precision as, well as the ability to function in extreme conditions. Today, Swiss Military Hanowa is well established, officially licensed by the Swiss Confederation, and has a great expertise in the field of sports, performance and lifestyle watches. High-quality materials as well as a stylish variety of colours and shapes make these Swiss Made timepieces uniquely special and ideally suited for individualistic, quality-conscious lifestyles. Combining Swiss craftsmanship with sporty design, remarkable functions and military precision at a competitive cost/performance ratio has forged the brand’s identity and reputation.